problem is as old as civilization: caveat emptor, let the buyer
beware. "Sharp" business practices have always endangered
buyers' wealth, health and even their lives. In the last 50 years,
however, breakthroughs in a thousand different technologies have
created even greater opportunities for the unscrupulous to defraud
the unsuspectingoften with disastrous results.
While such tragedies
were once isolated to a few individuals, families or communities,
today's mass communication enables large advertisers to influence
markets around the world. Transnational corporations with no allegiance
to any government now wield more power to enhanceor destroylives
than our grandparents could have imagined.
Recent advances in knowledge
of the mind heighten the effects of corrupted technology and advertising.
Psychology, originally studied to free human beings from their psychic
barriers and personal demons, has been largely corrupted, at least
since Pavlov, by those would further enslave us. Books such as The
Hidden Persuaders (Vance Packard) and Positioning: The Battle for
Your Mind document the strategies of Madison Avenue to push our
emotional buttons, often producing unthinking reactions. "Legal"
but unethical subtleties in advertising go far beyond sexual images
hidden in liquor-ad ice cubes and the cartoon ads targeting children
by tobacco companies.
News and entertainmentprint
as well as electronicare two other key industries that exploit
the new technology of mind manipulation. Top executives at CBS,
NBC and ABC belong to the same good-old-boy clubs that have pulled
Washington's strings for the last 50 years. Members of the Council
on Foreign Relations and The Trilateral Commission, the heads of
top U.S. newspapers along side the presidents and cabinet officials
of countries worldwide, validate the characterization of the media
as the fourth branch of government. The powerful effects of violence
on television have been long known but uncurbed. What
do YOU think?
As part of their "business
as usual" procedures, most banks routinely betray the trust
of their customers. One former real-estate agent told U.S. News
and World Report that she left the banking industry when she began
questioning the federal system. "The banks were loaning thin
air. I couldn't in good conscience convince somebody to buy a house."
encourage our readers to share with us articles, news accounts and
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Submit your articles or links here. We
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can you do about it? The Time Is Now Institute is
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to develop a personal solution. Be sure to read all 12
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